Dropshipping
Lower Inventory Commitment
You don’t purchase large quantities of inventory before testing demand.
Best suited to businesses that want to start lean, test products and reduce initial inventory exposure.
Stock Model
Greater Operational Control
Purchase products beforehand and maintain your own inventory.
Best suited to sellers who want stronger control over availability, dispatch and the customer fulfilment experience.
Wholesale
Sell Established Products
Purchase products from wholesalers or distributors and resell them online.
Best suited to businesses with enough working capital to purchase inventory and a preference for selling existing products rather than developing a new brand.
Private Label
Build Your Own Brand
Source or develop products and sell them under your own brand.
Best suited to entrepreneurs focused on building a longer-term branded e-commerce asset and willing to invest more into product development, inventory and marketing.
Print-on-Demand
Create Without Bulk Finished Inventory
Products are manufactured or printed after an order is placed.
Best suited to design-focused products, merchandise and customizable products.
Hybrid Model
Combine Multiple Strategies
A business does not have to remain with one model forever. Multiple models can be combined as the operation develops.
For example, a business may test demand with a low-inventory model and later hold stock for selected products where greater control over fulfilment is beneficial.